learn to Lead Cooking Classes That Inspire Change — and Grow your Business.
Introducing: The Cooking Class Blueprint
Taking nutrition coaching out of the office and into the kitchen
For years, I’ve believed one thing deeply: if we want people to truly change how they eat, we have to get them cooking.
Handouts, apps, and counseling sessions have their place — but they can only go so far. The moment a client chops an onion, sautés greens, or pulls a tray of roasted veggies from the oven, something shifts. Food becomes real, tangible, joyful. That’s when lasting change takes root.
Since 2011, I’ve been teaching — yoga, nutrition, mindful eating, and of course cooking. Teaching cooking has always been the most transformative part of my work, and also my absolute favorite. But I had to figure so much out on my own.
Now I want to hand you the shortcuts.
This course is the one I wish I had when I started — a step-by-step blueprint with done-for-you class themes, tools, and insider tips so you can skip the trial-and-error and step confidently into leading cooking classes that actually change lives.
Why this matters now…
Clients don’t need more diets or generic advice. They need to experience food differently — to touch it, taste it, and feel the confidence that comes from cooking it themselves.
And as nutrition professionals, we are uniquely positioned to guide them. Teaching cooking isn’t just an “extra” skill — it’s the missing piece that makes everything else stick.
The world needs more RDs, nutritionists, and health coaches in the kitchen.
Are you ready to be one of them?
What you’ll learn…
Inside this course, you’ll discover how to:
Design cooking classes that spark engagement and inspire confidence
Build themes and recipes that resonate with your clients (and actually work)
Handle the logistics: planning, shopping, equipment, timing, and flow
Confidently teach in both virtual and in-person settings
Market and price your classes so they’re not just impactful, but profitable
Give clients resources they’ll keep using long after class ends
Plus, I’ll share my done-for-you templates and themes so you don’t have to start from scratch.
Who It’s For…
This program is for RDs, nutritionists, health coaches, and wellness professionals who know deep down:
Nutrition should be lived, not lectured.
Clients need more than advice. They need experience.
Cooking is the doorway to sustainable change.
How It Works…
4 weeks of live training with me (recorded so you can revisit anytime)
Step-by-step frameworks and done-for-you class themes
Templates, checklists, and guides to make your first (or next) cooking class effortless
Q&A and troubleshooting so you can learn from my hard-earned lessons
Presale Enrollment (Founding Cohort)
I’m opening a small number of seats for the first round of this course. This is your chance to:
Learn directly from me in an intimate group
Shape the content with your questions
Get early access at the lowest price it will ever be
Founding Member Price: $297 (regular $497)
Enrollment closes: 10/25
About Me…
I’m Shauna McQueen, MS, RD, chef, yoga instructor, and corporate Director of Nutrition & Well-being. Over the last decade, I’ve built culinary nutrition programs for employees at companies some of the biggest tech and finance companies out there.
But here’s what matters most: I’ve seen, time and again, that when you teach people how to cook, you change their lives. And now, I want to help you do the same.
I’ll show you how to step into the kitchen with confidence, clarity, and a plan that works.
Course Outline…
Week 1
Why Cooking Classes Matter & How to Get Started
The power of hands-on food experiences → why nutrition counseling belongs in the kitchen
How cooking changes food relationships & supports sustainable dietary change
Identifying your audience: corporate wellness, community, private clients, virtual groups
Choosing your focus: demo, hands-on, or hybrid formats
Confidence in the kitchen: teaching as a professional, not just “showing recipes”
Takeaway: Clarity on your “why” + first draft of your ideal class concept.
Week 2
Designing Your Class Framework
How to pick themes that resonate (seasonal, cultural, health goals, skill-based)
Testing and refining recipes for teaching (simplicity, timing, wow-factor)
Structuring a class: flow, timing, pacing, and keeping participants engaged
Logistics: equipment, space setup, safety considerations
Virtual vs. in-person → adapting for different environments
Takeaway: A complete class outline (theme + menu + timing).
Week 3
Marketing & Making It Profitable
Pricing strategies for different audiences (community vs. corporate vs. private)
How to position your classes as high-value, not just “cooking demos”
Marketing tactics that work: social media, partnerships, referrals, LinkedIn
Filling seats for in-person and virtual classes
Turning a one-off class into an ongoing program or series
Takeaway: A marketing plan + pricing strategy tailored to your niche.
Week 4
Delivering With Confidence & Creating Impact
How to teach like a pro: pacing, storytelling, and keeping energy high
Managing group dynamics: engaging participants, troubleshooting on the fly
Adding value: what to give students (handouts, recipe cards, shopping lists)
Gathering feedback + measuring impact (for future sales + credibility)
Building momentum: how to repurpose your class into content, programs, or memberships
Takeaway: A launch-ready cooking class + confidence to deliver it.
This is for you if…
You’re a dietitian, nutrition professional, or health coach who wants to teach cooking with confidence.
You’re tired of giving information that doesn’t “stick” and want to engage clients in a more hands-on way.
You want a proven system (not trial and error) for planning, marketing, and running cooking classes.
You’re looking for a new revenue stream that feels aligned with your passion for food and nutrition.
You value time-saving done-for-you tools like tested recipes and ready-to-use class themes.
This might not be for you if…
You’re not interested in teaching or leading groups.
You’d prefer to stick with traditional counseling sessions only.
You want a quick-fix diet plan rather than a sustainable, skill-based approach.
FAQs
What if I can’t make the live sessions?
No worries! All sessions will be recorded and sent to you, so you can learn on your own time.
Do I need to be an amazing cook to teach cooking classes?
Not at all. You’ll learn how to keep things simple and practical—your clients want real-world skills, not gourmet tricks.
Is this course eligible for CEUs?
The founding cohort is focused on building skills and frameworks. CEU accreditation is something I plan to explore for future versions.
How long will I have access to the materials?
You’ll have lifetime access to all course resources and updates.
Join the Founding Cohort
This first live round of The Cooking Class Blueprint is extra special—you’ll be part of the founding group that helps shape the course.
Lowest price ever (future rounds will be higher)
Access to me live for Q&A and feedback
Lifetime access to all recordings + resources
Opportunity to influence class themes and materials
Spots are limited so I can keep this interactive and personal—once we fill up, doors close.
